The Worst Dudes
Video Blog Design, Texture Design, Full Branding along with logo design, brand elements.
Photo Credit: The Worst Dudes
The idea was to update the brand to the standards of the skateboarding industry. I used wavy textures that are seen in skateboarding attire, and I chose one font, to take advantage of all the ways that one single font can be used. The logo options include a hand drawn logo and vectorized concept. The colors of the campaign represent the laid back attitudes of the skateboarding culture. The texture can be applied to all parts of the brand, and on all promotional material in the future.